Title: “The Neuroscience of Coaching: Relevance, Retention, and Results”

Date: Thursday, April 9, 2020 – 12:00pm, CST

Speaker: Ursula Pottinga, CPCC, PCC

CCEU: .75 Core Competency + .25 Resource Development credits 

In this inter-active webinar, Ursula Pottinga will be touching on three neuroscience components that will explain WHY coaching works – if it works in coaching, there is a neuroscience explanation for it! We will cover the neuroscience of change (neuroplasticity), which really means: neuroplasticity = coaching, the stress curve and how to effectively get back and stay “in the zone” and the balance of being and doing and what it means to activate both neural networks, when you need them most!!! Why would you want to know this?

• Relevance – clients will learn how their brain operates which then creates sustainable outcomes for the client – even when you are not around. They will experience the impact and positive outcomes of a regulated brain.
• Retention – clients will stay with you longer since you are offering new tools, new information and a research based rationale that change does not happen overnight (neuroplasticity).
• Results – neuroscience normalizes the behavior and gives it a rational explanation of why we sometimes over-react, forget things, have lost all our empathy (and the car keys...!)

Registration details:
Once you register, you will receive the link to reserve your spot on the ICF Zoom channel. 

Cost: $10 for members; $20 for guests