Description:
You became a coach because you love this work. But love doesn't pay the bills — and nobody warned you that finding clients would feel like a part-time job you never signed up for.
Here's the plot twist: what if clients started coming to you?
That's what happens when you stop being a practitioner and start being a brand — one that's known, trusted, and sought out for a specific, irresistible result. Join Laura for a no-fluff deep dive into the mindset, moves, and strategy that transform how you show up, how you sell, and how you scale. Spoiler: your results are your secret weapon. It's time to use them.
The stats are sobering — the ICF reports that 82% of coaches close up shop within two years, and most never break $25K a year. But that's not a destiny, it's a default — and defaults can be changed.
Laura has built and sustained a multiple six-figure coaching business for over two decades. She's not here to brag. She's here to show you the blueprint.
Learning Objectives:
- Own your boldness — and finally treat your practice like the real business it is
- Amplify your income and impact — authentically, not awkwardly
- Hand your clients the same playbook — so they can thrive too
Dream-level success looks different for everyone. Let's build yours.
1.5 Resource Development CCEs
Agenda:
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11:30 - 11:55
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Virtual Networking
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11:55 - 12:00
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ICF Updates
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12:00 - 12:58
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Presentation
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12:58 - 1:00
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Wrap Up + Conclude
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Fees:
ICF-SA Members / Associates: $25
SHRM / ATD / ACMP: $25
ICF-SA Affiliates / Guests: $35
Speaker Bio:
Laura Berman Fortgang, MCC is an award-winning coach known internationally as a pioneer in the personal coaching field. Laura is also a best-selling author, sought-after speaker, TV personality (Oprah and All National Morning Shows), corporate spokesperson, interfaith minister and performer. Her TedX talk currently boasts over 2 million views.
Laura’s five books are published in 13 languages. She has addressed audiences around the world on topics such as Reinvention, Career Satisfaction and Small Business as well as bringing coaching to diverse clients ranging from homemakers to celebrities and Fortune 100 companies.
She’s known for her unique career clarity “Now What?®” methodology and her A-List Coach Business Mentoring Program.
Questions?
Contact us at virtualassistant@icfsa.org for support
